PM Concept

Brand & Interactive

I developed a refreshed design proposal for PM‑International aimed at modernizing its brand presence and strengthening its emotional appeal. The concept introduced brighter, video backgrounds, improved spacing, and more lifestyle-driven imagery to create a warmer, more engaging experience across desktop and mobile platforms. A simplified logo and cleaner visual system were also proposed to elevate brand trust and accessibility.

Although the design was well-received internally, the company ultimately chose not to move forward due to concerns about deviating from its long-established brand identity. The project remains a strong example of strategic rebranding rooted in clarity, emotion, and user experience.